Associate Director, Above Brand & Digital Lead, US Precision Medicine

Associate Director, Above Brand & Digital Lead, US Precision Medicine

Are you ready to make a significant impact in the world of precision medicine? As the Associate Director, Above Brand & Digital Lead for Precision Medicine Marketing, you'll be at the forefront of shaping the commercialization of AstraZeneca’s precision-enabled therapies. Your mission? To design and implement a robust above brand strategy with a focus on digital and non-personal promotion execution. Collaborate with Precision Medicine Marketing Indication Leads and take ownership of above brand content and deployment. This exciting role is based at our Gaithersburg, MD campus, the hub for US Oncology and the Oncology Business Unit.

Accountabilities:
- Oversee seamless execution, integration, and continuous improvement of marketing channels for Precision Medicine Above Brand content, including Web & Media.
- Analyze and optimize marketing channel performance for Precision Medicine Above Brand content to enhance efficiency, engagement, and return on investment in alignment with business objectives.
- Consult and collaborate with Precision Medicine Marketing Indication Leads to develop important metrics, customer journeys & optimal channels for non-personal promotion for priority biomarkers.
- Regularly review, refine, and adapt workflows to meet changing business needs and deliver a seamless omnichannel experience.
- Identify and capitalize on emerging channels, trends, and technologies to enhance customer engagement and channel mix.
- Drive innovation through testing new tactics, platforms, and strategies, fostering a culture of continuous improvement and data-driven decision-making.
- Manage the creative & media agency relationships for Precision Medicine Above Brand related tactics, including the AstraZeneca approval process to ensure timely deployment of content.
- Adhere to the AZ Code of Conduct, Standards, and SOPs as well as follow all regulatory and compliance requirements for your role.

Essential Skills/Experience:
- Bachelor's degree

- 5+ years of marketing experience with 2+ years digital/omni-channel/NPP experience.
- Experience working in collaborative team settings liaising between agencies/media teams.
- Experience with non-personal promotion campaigns & targeting multiple customer groups.
- Excellent communication and presentation skills and high emotional intelligence, organizational skills and effective team skills.

Desirable Skills/Experience:
- An MBA or advanced degree.
- Oncology and companion diagnostic experience within pharma.
- Proficiency with the application of data, analytics & digital tools in marketing and business processes.

The annual base pay for this position ranges from $180,875 to $271,312. Hourly and salaried non-exempt employees will also be paid overtime pay when working qualifying overtime hours. Base pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. In addition, our positions offer a short-term incentive bonus opportunity; eligibility to participate in our equity-based long-term incentive program (salaried roles), to receive a retirement contribution (hourly roles), and commission payment eligibility (sales roles). Benefits offered included a qualified retirement program [401(k) plan]; paid vacation and holidays; paid leaves; and, health benefits including medical, prescription drug, dental, and vision coverage in accordance with the terms and conditions of the applicable plans. Additional details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired, employee will be in an “at-will position” and the Company reserves the right to modify base pay (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.

When we put unexpected teams in the same room, we unleash bold thinking with the power to inspire life-changing medicines. In-person working gives us the platform we need to connect, work at pace and challenge perceptions. That's why we work, on average, a minimum of three days per week from the office. But that doesn't mean we're not flexible. We balance the expectation of being in the office while respecting individual flexibility. Join us in our unique and ambitious world.

At AstraZeneca, you'll be part of a dynamic environment where collaboration is key. Our team is driven by a growth mindset, working cross-functionally to harness diverse expertise and skills. We thrive on innovation, taking calculated risks to bring transformative medicines to market. With one of the deepest pipelines in the industry, we are committed to making a difference for patients worldwide. Join us as we lead the next wave of transformation in oncology.

Ready to make your mark? Apply now and be part of our journey to transform patient care!

Date Posted

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Our mission is to build an inclusive environment where equal employment opportunities are available to all applicants and employees. In furtherance of that mission, we welcome and consider applications from all qualified candidates, regardless of their protected characteristics. If you have a disability or special need that requires accommodation, please complete the corresponding section in the application form.